On this day, Prof Ronel Rensburg talked to us about Marketing, branding and effective communication in our organizations.
We learnt that Informal and Formal communication are the very important means of organizational communication.
It is also vital for organizations to market their services in order that their client and customers must have knowledge of the products available and changes affecting them.
Branding defines what your organization is, What you stand for, what makes you unique, how do people perceive your organization, whether you could change peoples’ perception about your organization and if your organization can live up to the new brand it has created for itself.
useful websites:www.brandidentityguru.com/corporatebranding.htm
www.wisegeek.com/what-is-corporate-branding.htm
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment